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Home staging is a strategic marketing strategy designed to help sell a life-style to potential buyers. Staged homes make it easier for the buyer to visualize themselves living there, developing an emotional connection.
My knowledge of local real estate market in the Fort Myers / Naples area will help your property sell faster and for a higher price. – check out these recent surveys from the National Association of Realtors.
- Eight-three percent of buyers’ agents say staging makes it easier for buyers to visualize a property as their future home.
- Forty-four percent of buyers’ agents report that staging increased the financial offer on a home
- Twenty-five percent say it increases its dollar value by 1 to 5 percent, and 12 percent said it increases the dollar value 6 to 10 percent.
Other trends in real estate are also developing. Buyers are now being influenced by popular shows on HGTV & TLC – some even expect to see homes staged as they are shown on TV.
First impressions are also being made online with the growth of internet listing websites, pictures and virtual tours. Professionally staged homes will help get more potential buyers in the door.